Art direction is not just about the appearance of a product; it’s the overarching vision that brings all the pieces of a project together and, through a precise methodology, shapes the concept, effectively communicating values to the end user.
With our processes, we’re able to explore the project guided by strategy and creativity, while also leveraging our expertise in diverse fields: human factors, cognitive mechanisms, interaction design, and multimedia languages.
Once the analysis and strategy phase is completed, the art director focuses on the actual creation, including selecting typography, colors, and layouts, driven by a study of the context in which the product exists, its strengths, and the project goals.
Next, we move forward with iterative design, starting with sketches on paper and then refining the work using tools like Figma or Adobe XD to produce high-fidelity prototypes, which are then used by our developers.
Through design principles, we solve design challenges with practical guidelines that form the foundation of any great product and assist the team in the decision-making process.
