One of the services we offer to our clients is the creation of brand identity: an analysis and design process that enables the creation of a visual identity for a company, product, or service.
Our methodology begins with a brainstorming phase with the client to understand the values, objectives, and characteristics that the product or service should embody. This is followed by brand strategy, where we explore the target audience, personas, the contexts in which the product operates, and competitors.
From this, the graphic team translates ideas into tangible outcomes, starting by designing the invisible elements that define the image and distinctive values of the brand, ensuring it stands the test of time.
Once these elements are defined, we proceed with the creation of the visual identity, including naming, logo, colors, typography, images, tone of voice, and iconography.
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